A Vision, Envisioned


Unable to find the proper support, Elina approached us with her story.

We foresaw her lifelong dream.

We took a chance on one another.

It was a seamless relationship between agency and designer that fostered the launch of Elina Casell — A brand transcending the ordinary, delivering understated elegance with a touch of flair.

The Annex presents, ELINA CASELL.

Setting the Scene

Transforming our space from office to studio, we created an atmosphere for this collection to come alive.

We styled looks, shot editorials, retouched web content, even hand-sewed the curtains for her first look book — all to showcase Elina’s enviable style through her first capsule collection.

Collection to Closet


Shop Elina Casell

Collection to Closet


Shop Elina Casell

“Style is a way to tell who you are without saying a word.”