CULTURE NEVER SLEEPS

In order to be on the pulse of what’s happening, you have to be part of it.

And that’s why we started The Annex.

While other agencies just observe and latch onto existing culture, we help create it.

By building a model that welcomes creative minds from more than just advertising backgrounds – artists, photographers, musicians, fashion designers, social media influencers, people who had never even heard industry buzz words like “millennial” before – we’ve created a unique environment that puts us at the center of culture as it grows.

That makes every one of our Annex events firsthand market research, giving us an up-close look at how culture constantly evolves – and an authentic perspective on how to approach our clients’ creative work.

Brands Tapping Into Our Voice

WE ARE THE INFLUENCERS

We get influencers and how to work with them because we are influencers ourselves – Annex-ers have over 700,000 followers across social platforms.

DESIGN & ARTISTRY

Our design approach is driven by an artist’s instinct over an art director’s skills – our designers come from backgrounds that go beyond the world of advertising.

WE INVENTED INSTACONTENT

We have a streamlined group of skilled makers that create fastmoving consumer “Instacontent” for brands.

KNOWLEDGE OF “NEW” DIGITAL

Whether it’s Snapchat filters, podcasts, Soundcloud mixes or Twitch livestreaming, we’re well-versed in the newest platforms and content because we personally use these platforms and make this content for the Annex.

UNIVERSAL MUSIC PARTNERSHIP

We believe music has a connective power that few other art forms do. We work with Universal Music to help artists and brands connect with their fans.